Hidden Cheltenham Summer Trail




  • All the family
  • School age
  • Adults






Join the enhanced Augmented Reality (AR) Hidden Cheltenham Trail this October half-term 

All you have to do is visit all 12 locations, scan the codes and answer the question, found via the app. How many different hats does Lucy wear throughout the trail? to be in for a chance of winning our brilliant prizes.

October’s Hidden Cheltenham trail will start on Monday Monday October 26 2020 – Sunday November 1 2020.

The QR codes can be found on the round green Hidden Cheltenham floor stickers placed around town.

Just open your phone camera and scan the QR code or download a free QR code scanner app from your play store After your first scan a link will appear on your screen – click it then re-scan the code to experience the AR.

You will meet Lucy who will tell you historic information, fun facts and introduce interactive challenges and competitions, creating a real-world experience in the palm of your hands.

There are also hidden window stickers in businesses where you can discover free summer offers, discounts and competitions.

Cheltenham BID are confident that the trail can be played in a very safe and responsible manner. Players will likely be in family/small groups and will not need to enter any buildings to play. All displayed materials will discourage players from physically touching the windows/posters and the BID will install markings around the window decals to give families space to interact with them one group at a time.