Winter Glow, the West Midlands’ biggest festive experience, has announced it will return to the Malvern Showground for Christmas 2025, promising even more magic than ever before.

Open from Friday 21st November to Wednesday 31st December, the festive event will offer locals six weeks of unforgettable Christmas cheer with a wide array of festive activities to enjoy.

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UV Glow Crazy Golf
Visitors will be able to challenge their loved ones to a game of glow-in-the-dark mini golf on Winter Glow's new 18-hole course, featuring elf-themed UV designs and plenty of surprises along the way. Find out more

Personalised Santa's Grotto Experience
After a sell-out in 2023 and 2024, Santa's Grotto returns, offering an immersive adventure into a winter wonderland. Groups of up to eight can enjoy a personalised experience that includes a stories with Mrs Claus' plus the Elf Circus Training Academy. Find out more

Expanded Light Trail
Winter Glow's renowned light trail takes on a brand-new theme for 2025. Designed and created by local artists and lighting designers, the trail will transport visitors on a mesmerising adventure through dazzling illuminations. Don't miss the dog-friendly light trail sessions on selected dates. Find out more

The Region’s Largest Covered Ice Rink
Visitors will also have the opportunity to skate along to festive classics on the region's largest covered real ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to get into the Christmas spirit. Check out the skating princess parties Find out more

Fairground Fun for All Ages
From the iconic big wheel to Dodgems, a festive funhouse, bungee trampolines, and classic fairground games, Winter Glow's fairground promises endless entertainment for the young and the young-at-heart. Find out more

Santa Paws
Back by popular demand, Winter Glow’s famous dog-friendly Santa meet-and-greet experiences will return in 2025. Plus, it remains the only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on selected dates. Find out more

Find out more about Winter Glow at the Three Counties Showground

>> Visit the website

>> Book tickets