Winter Glow

Winter Glow is back at Three Counties Showground for Christmas 2026, with the Illuminated Light Trail at the heart of it and plenty of extras if you want to make a bigger day of it. Ice skating, UV crazy golf and a Father Christmas experience can all be booked separately, so you can go full Christmas or just pick the bit your family will actually enjoy.

Winter Glow 2026

• Date: 20 November to 31 December 2026

• Cost: Light Trail tickets from £14 adults and £7.50 children aged 3 to 16. Under 3s are free. Prices vary by date and time slot.

• Location: Three Counties Showground, Malvern, Worcestershire, WR13 6NW

• Booking required: Yes

• Book: Book Winter Glow tickets

The Illuminated Light Trail takes around 90 minutes and has timed entry, with cheaper off-peak tickets available on selected weekdays. There are also early sensory-friendly Light Trail sessions at 4.15pm on 27 November and 4, 11 and 18 December, with reduced capacity and lower music volume.

If your Christmas outing needs more than twinkly lights, you can add ice skating at the covered rink or UV Glow Crazy Golf. Skating starts from £8 for adults and £6.50 for children aged 3 to 16, while crazy golf starts from £6 for adults and £5 for children aged 3 to 16. Skate aids can be pre-booked for children aged 3 to 10, subject to availability.

Father Christmas has his own Winter Village experience too. The standard experience includes a visit to Father Christmas, with a gift, drink and gingerbread biscuit for children and a mulled wine or hot chocolate for adults. Groups are limited to eight, and there are sensory-friendly sessions on selected December dates.

For families who want to squeeze several activities into one visit, Winter Glow is also selling a Multi-Pass covering the Light Trail, ice skating and UV crazy golf. Or, if pinning the family down to a specific December evening feels optimistic, Any Day Light Trail tickets let you visit on any open date from 4.30pm.