Beards Diamond Rush 2019



  • All The Family
  • School Age
  • Adults







The Beards Diamond Rush is bck for a fifth year; a luxurious treasure hunt that takes place in the beautiful regency town of Cheltenham.

Starting at 10:30am on Sunday 14th July, nine diamonds worth £1000 each will be hidden across Cheltenham and the surrounding areas, giving treasure-seekers a race against time to be the first to get their hands on a very special prize.

Expanding further out into Gloucestershire for 2019, the dazzling diamonds worth £10,000 in total have all been kindly donated by Beards to raise funds jointly for Maggie’s Cancer Care Centre and the Motor Neurone Disease Association. Each gem is a round brilliant cut diamond and have all been exclusively sourced for the Beards Diamond Rush.

This year the event will take an even more exciting turn: the 10th diamond - the 50th diamond Beards will have hidden over the last 5 years - will be digitally hidden (in partnership with SoGlos) which is great news for those who live further afield or who are unable to attend the event in person. Details on how to take part in the digital diamond hunt will be released nearer to the event.

Treasure maps will be available to purchase one month prior to the event at £10 each on Friday 14th June. These will direct people to a general vicinity where they will be able to start searching on Sunday 14th July. Clue Makers dressed in charity-branded t-shirts will also be stationed at strategic points across Cheltenham and Gloucestershire on the day, offering additional clues to hunters for a £5 donation.

Beards’ Managing Director, Alex Rose, said, “We’re thrilled to be able to bring back the Beards Diamond Rush for a fifth year and to raise money for two incredible charities. It’s always great to watch treasure seekers frantically dart across Cheltenham in a bid to find one of the diamonds, but it’s an even greater feeling when we manage to smash our charity fundraising target.”

“Our chosen charity has always been Maggie’s but this year we are also raising money for the MND Association as a local business man, Mark Morris, who owns The Flower Man which has a stand outside our Cheltenham store, has sadly been recently diagnosed with MND and we want to raise money for his charity of choice, the MND Association, which provides support for those affected by MND.”

“Because of this we want to make this event even bigger and better than before so we can raise as much as possible for these two amazing charities.”

Mark Morris, owner of The Flower Man said, “I was diagnosed with motor neurone disease back in February this year, which has been very hard for me and my family because I’ve been such an active person and I’ve been selling flowers in Cheltenham for over 30 years and it’s just been a bit of a shock not being able to do what you want to do. I just happened to be chatting to Alex from Beards one day about my diagnosis and he suggested why don’t we do Diamond Rush for MND Association and Maggie’s?”

“I think MND is something we all feel quite strongly about and not many people know about it and it can affect anybody at any time - like I’ve proven. I used to be a very fit guy and I’ve gone to not even being able to walk up the stairs in less than a few months, but I won’t let it beat me! I’ll keep going and we want to try and support these two great charities so get your maps to help us have a great Diamond Rush for 2019!”

Following unprecedented success in 2018, hundreds of sparkle-seekers are expected to descend on Gloucestershire in July to get their hands on one of the hidden gems. Thousands of pounds were raised in 2018 and this year Beards, along with charities Maggie’s and MND Association, are hoping the fundraising total will be the best ever.

Centre fundraiser Anna Mason from Maggie’s Cheltenham also commented:

“We’re always excited to work with Beards and I’m thrilled they have agreed to host the Diamond Rush again this year. The funds we have raised from previous years have been hugely beneficial to Maggie’s as it helps us provide care and support to hundreds of local cancer sufferers and their families. The Beards Diamond Rush is always terrific fun and we’ve got some truly exciting plans for the 2019 hunt... expect some surprises!”

Regional fundraiser Sarah Cummins from Motor Neurone Disease Association also commented: “We are very excited to be involved in such a wonderful event, especially as we mark our 40th anniversary this year. I am sure that it will help raise a great deal of awareness and vital funding to help support people affected by MND.”

The 2018 Beards Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and, over the years there have been multiple proposals made by those taking part, using the diamonds that they were lucky enough to find.

People will be able to follow the event’s progress via Beards’ social media accounts: @BeardsJewellers or The event hashtag will be #BeardsDiamondRush. For more information, please visit:

About Beards

Established in 1804, Beards stands as not only Cheltenham’s oldest and largest jewellers, but also as one of the longest-running family businesses in the UK. Beards is renowned for its excellent service, luxurious showroom, exceptional jewellery and watches of the highest quality. They also boast a London boutique in the sought-after location of Mayfair’s Royal Arcade.

Beards offers the largest selection of luxury jewellery and watches within Gloucestershire. Alongside its own jewellery line, Beards supplies a selection of global luxury brands. The current collection includes watches from Breitling, Omega, TAG Heuer, Longines and jewellery from Georg Jensen, Montblanc, Shaun Leane, Gucci and Stephen Webster.

Beards also provides customers with an all-encompassing retail experience, from shopping in-store and online, to in-house watch and jewellery aftersales and valuations. 100% of the money raised by this event through map and clue sales will go directly to Maggie’s Cancer Care and the Motor Neurone Disease Association.

About Maggie’s

Maggie’s offers free practical, emotional and social support to people with cancer and their family and friends. Built close to specialist NHS cancer hospitals, Maggie’s Centres are warm and welcoming places, with qualified professionals on hand to offer a programme of support that has been shown to improve physical and emotional wellbeing.

The first Maggie’s Centre opened in Edinburgh in 1996. There are 20 centres across the UK, online and abroad, with more planned for the future. Maggie’s relies on voluntary donations to support and grow its network of centres and to develop its unique, high quality programme of support. The charity’s aim is to make the biggest possible difference to people living with cancer and their family and friends. 2019 marks Maggie’s 23rd anniversary. Maggie’s President is HRH The Duchess of Cornwall. For further information about Maggie’s please go to:

About the Motor Neurone Disease Association

The MND Association was founded in 1979 by a group of volunteers with experience of living with or caring for someone with MND. Since then, they have grown significantly, with an ever-increasing community of volunteers, supporters and staff, all sharing the same goal – to support people with MND and everyone who cares for them, both now and in the future.

The Motor Neurone Disease Association are the only national charity in England, Wales and Northern Ireland focused on MND care, research and campaigning. 2019 marks the MND Association’s 40th anniversary, Princess Anne is the charity’s patron. For more information about the Motor Neurone Disease Association please go to:

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