Beards Diamond Rush 2019



  • All The Family
  • School Age
  • Adults






Save the date for the 2019 Beards Diamond Rush

Sunday 14th July 2019

More details coming soon!

Details from 2018 event...

For your chance to win a diamond, first you need to order a special treasure map for £10 (instore at Beards, collection only) or £11 (online, posted). You will then receive an map, which will be posted to you at your given address (please allow 5 days for post to arrive).

This map will direct you to general vicinities, where you will be able to start your more detailed search.

For those wanting extra clues, Clue Makers, wearing Maggie’s T-Shirts will be stationed at strategic points across Gloucestershire on the day of the event. Where they will be offering additional clues to those taking part for an extra £5 donation.

Maps are available to order at the following locations: Beards on the Promenade, Maggie’s and Waitrose.

Good luck!

2017 Diamond Locations

Bottle of Sauce
The Wilson
Cheltenham Racecourse Railway Station (under a drain cover)
Hatherley Park
Cleeve Hill
Ellenborough Park
Pittville Park
Cheltenham College
Phase Eight - Gloucester Quays

2015 Diamond Locations
The Tavern
H.A. Fox Jaguar
Horace Barton Menswear
Everyman Theatre
Honeybourne Line
Crickley Hill
The Daffodil’s Chefs Pantry
Caroline Charles Montpellier
Cheltenham College

2014 Diamond Locations
The Daffodil
The Lido
Royal Crescent
Leckhampton Hill
Montpellier Gardens
Ellis and Kilpatrick, Regent Arcade
Crazy Eights in the Promenade
Pittville Park
Underground car park at Montpellier Chapter

Press Release

Beards Jewellers and Maggie’s Cancer Care have announced that they’ll be joining forces for a fourth year to launch Beards Diamonds Rush; a treasure hunt with a distinctly luxurious twist. Kicking off on Sunday 29th April from 10am, 10 diamonds worth £2,500 each will be hidden across Cheltenham and the surrounding areas, giving treasure-seekers a race against time to be the first to get their hands on some seriously extravagant bounty.

Expanding further out into Gloucestershire for 2018, the dazzling diamonds worth £25,000 in total have all been kindly donated by Beards Jewellers to raise funds for Maggie’s Cancer Care Centre. Each gem will be a round brilliant cut diamond and all have been exclusively sourced for the Beards Diamond Rush.

Beards Managing Director, Alex Rose, said:
“We’re thrilled to be able to bring back the Beards Diamond Rush for a fourth year and this year we’re going big with a twist or two along the way. It’s always great to watch treasure seekers frantically dart across Cheltenham in a bid to find one of the diamonds, but it’s an even greater feeling when we manage to smash our charity fundraising target for Maggie’s. The help and support Maggie’s is able to provide to people in need is phenomenal and teaming up for the Beards Diamond Rush again is our way of giving them the support they deserve.”

Following unprecedented success in 2017, hundreds of sparkle-seekers are expected to descend on Gloucestershire in April to get their hands on one of the hidden gems. Thousands of pounds were raised in 2017 and this year Beards and Maggie’s are hoping the fundraising total will be the best ever.

Centre fundraiser Anna Mason from Maggie’s Cheltenham also commented:

“We’re always excited to work with Beards and I’m thrilled they have agreed to host the Diamond Rush again this year. The funds we have raised from previous years have been hugely beneficial to Maggie’s as it helps us provide care and support to hundreds of local cancer sufferers and their families. The Beards Diamond Rush is always terrific fun and we’ve got some truly exciting plans for the 2018 hunt… expect some surprises!”

The 2017 Beards Diamond Rush saw Cheltenham buzzing with people hunting for diamonds and, over the years there have been multiple proposals made by those taking part, using the diamonds that they were lucky enough to find. The first Beards Diamond Rush wedding even took place last summer.

Established in 1804, Beards stands as not only Cheltenham’s oldest and largest jewellers, but also as one of the longest-running family businesses in the UK. Beards is renowned for its first-class service, luxurious showroom, exceptional jewellery and watches of the highest quality.

Treasure maps will be available to purchase prior to the event. These will direct people to a general vicinity where they will be able to start searching on Sunday 29th April. Clue Makers branded in Beards Diamond Rush clothing will also be stationed at strategic points across Cheltenham and Gloucestershire on the day, offering additional clues to hunters who hand over an extra £5 donation.

People will be able to follow the event’s progress via Beards’ social media accounts: @BeardsJewellers or The event hashtag will be #BeardsDiamondRush.
For updates on Beards Diamond Rush, please visit:

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