Save the Date for the 2018 Beards Diamond Rush


So Beard's have issued a Save the Date for Sunday 29th April 2018... could it, well could it just possibly be...

The Diamond Hunt is Back!

Update: View details of the (now-confirmed) 2018 Diamond Rush Cheltenham here

2017 Article

Beards Jewellers has issued a Save the Date for 9th April 2017 with some not-so-subtle hints that it will be the 3rd instalment of the fantastic Diamond Rush.

If you’ve not been involved in one of these before, you’re in for a treat. In previous years, 10 diamonds have been hidden around Cheltenham in spots ranging from shops to parks, with a £5000 diamond hiding last year in Cheltenham College. Participants buy a map and clues on the day to search out the gems, with regular updates on social media as the diamonds are found. As well as raising lots of money for Maggies Cheltenham, the event has also triggered some marriage proposals. This is a fun, feel-good event like no other.

Ahead of the 2015 Rush, the Echo published emoji clues in the week leading up to the event, helping super-organised hunters plan their approach with military precision. Based on these clues I headed to Horace Barton at 8:30am sharp, spent over 2 hours rummaging through tweed, top hats and ski wear, somehow missing the diamond (which was hidden in the pages of a receipt book). Despite the disappointment of this buffoonery, it was an exciting day and I'm so pleased it's happening again. 9th April 2017 - see you there.

2015 Diamond Locations
The Tavern
H.A. Fox Jaguar
Horace Barton Menswear
Everyman Theatre
Honeybourne Line
Crickley Hill
The Daffodil’s Chefs Pantry
Caroline Charles Montpellier
Cheltenham College

2014 Diamond Locations
The Daffodil
The Lido
Royal Crescent
Leckhampton Hill
Montpellier Gardens
Ellis and Kilpatrick, Regent Arcade
Crazy Eights in the Promenade
Pittville Park
Underground car park at Montpellier Chapter